CREATIVE SHOWCASE
What is Content-Led Advertising?
Content-led advertising blends editorial storytelling with digital advertising formats to create campaigns that audiences actively engage with.
Instead of interrupting audiences with traditional ads, brands deliver useful, entertaining or inspiring content experiences.
At Convo Media, this takes the form of:
- Swipeable content units
- Rich media advertising formats
- Interactive storytelling
- Multi-frame digital creative
These formats help brands capture attention in high-quality environments across publishers, social and digital out-of-home.
Turns your message into a journey: video, images, and scrollable frames working together to guide audiences straight to action.
A vertical format built for impact: a hero video leads, scrollable tiles follow, giving brands space to highlight products and messages with clear CTAs.
A vertical format that amplifies influencer stories through scrollable, interactive frames built to land your brand message and CTA.
Let’s users scratch to reveal hidden videos or images—unlocking brand messages, products, or offers with a clear call to action.
Turns feedback into interaction: short, engaging questions for audiences, actionable insights for brands, and a strong CTA to close.
A mobile-first, 360° environment that lets audiences step inside your brand, interact with products, and follow clear CTAs at every touchpoint.
Delivers high-impact reminders in just five concise frames, each designed to keep your brand top of mind and drive action.
The retargeting Desktop is a format designed to re-engage audiences with concise, high-impact messaging, combining video and interactive content panels, each anchored with a clear CTA to drive action.
Take your campaign from scroll to street. Activate 15,000+ digital out-of-home billboards across Australia with one single brief.